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Brenda Halvorson, UX Designer
  • Home
  • Résumé
  • User Experience
    • Ecommerce Marketplace
    • Fitness App
    • myPortico
    • Member Benefits Enrollment
    • Identity Management
    • Global Website
Brenda Halvorson, UX Designer
  • Home
  • Résumé
  • User Experience
    • Ecommerce Marketplace
    • Fitness App
    • myPortico
    • Member Benefits Enrollment
    • Identity Management
    • Global Website
  • More
    • Home
    • Résumé
    • User Experience
      • Ecommerce Marketplace
      • Fitness App
      • myPortico
      • Member Benefits Enrollment
      • Identity Management
      • Global Website

Downloadable Résumé (PDF)

Résumé

I am a strategic collaborator fueled by bridging business needs and positive customer experiences. I thrive on learning, mentoring, problem solving, and impacting successful outcomes.

Methods / Tools

  • Scoping

  • Information Architecture

  • User Flow Design

  • Static and Interactive Prototyping

  • Quantitative and Qualitative Research

  • Figma, Axure, Sketch, InVision, Adobe Creative Suite (Photoshop, Illustrator, InDesign…), and more

Recent Experience

2017–2023

User Experience Designer / Writer, Portico Benefit Services

  • Guided research and design system creation for member and employer benefit experiences.

  • Developed and maintained detailed user-interface specifications and design patterns.

  • Developed highly-transactional websites and software applications.

  • Engaged key contributors and stakeholders through participatory design.

  • Improved service delivery and maintained consistent brand appearance and tone.

  • Established style guides and WCAG-compliant component libraries.

  • Successfully transitioned intranet from HTML to SharePoint.

2017

User Experience Designer, Outcome Engenuity

  • Drove innovation for a new software initiative and leveraged strong consumer-centric design.

  • Collaborated with product owners and developers to create Just Culture software solutions.

  • Bridged business goals and usability best practices for progressive prototype improvements.

  • Ensured consistent brand presence across customer touchpoints.

  • Infused processes, observations, and projects with user empathy.         

  • Liaised with marketing, consulting, and training teams to create a consistent system of brand touchpoints.  

2010–2016

User Experience Designer, Protolabs (formerly and legally Proto Labs)

  • Promoted from Graphic Designer to Senior Graphic Designer and User Experience Designer.

  • Improved corporate brand identity and user experience across global ecommerce and marketing websites to support up to 30% revenue and annual growth year-over-year.

  • Conducted user research and usability studies, translating findings into user flows, architecture, wireframes, prototypes, and visual design for top business ecommerce initiatives.

  • Collaborated with Agile development teams on user interface solutions.

  • Created user personas to guide content and interface configuration.

1999–2009

User Experience Designer, Carlson Marketing Group

  • Designed, optimized, developed, and animated interactive projects.

  • Contributed to website architecture, wireframes, and user testing.

  • Produced website style and interaction guides.

  • Motion animation for Fortune 500 clients. 

  • Supported content management-driven updates and promotions.

Pro Bono UX Experience

Sept.–Dec. 2023

Prime Digital Academy: User Experience Design & Research, Prime Digital Academy, Minneapolis 

    • Chef Lachelle Cooking App

    • Spoke Length Calculator

    • Cause-Cart

    • CURE

    • Lucid Athletics

    • Minnesota Department of Human Services

Prime Digital Academy has curated an intensive human-centered educational philosophy which values communication, collaboration, problem solving, and peer interactions as much as methodologies and technology.

June–Aug. 2023

Funmentum Labs™: User Experience Designer

    • Volunteer pre-release UX support of a suite of ideation software solutions.

    • Contributed flow analysis, usability assessment, and Interaction design. 

Feb.–Apr. 2017

Quanterus: User Experience Designer
Advertising, Design, and Interactive Studies

Top industry professionals provided an immersive collaborative approach to interactive design, advertising strategy and concepts, creative solutions, computer graphics, creative writing, interactive layout and design, information architecture, basic websites, and integrated campaigns.

Education

Bachelor of Fine Arts (BFA) Degree, Graphic Design and Painting, Minnesota State University, Mankato
This comprehensive curriculum covered conceptual, visual, and technical graphic design skills while fostering creative thinking. I enhanced my education with employment as the newspaper staff designer, software trainer, and summer creative services manager. 

Certificate, User Experience Design, Prime Digital Academy, Minneapolis
Prime Digital Academy has curated an intensive human-centered educational philosophy which values communication, collaboration, problem solving, and peer interactions as much as methodologies and technology.

I provided research, design, prototype, and test solutions for pro bono clients under the guidance and support of deeply-experienced instructors and advisors.

Certificate, Interactive Design, Brainco — School of Advertising, Design, and Interactive Studies

Top industry professionals provided an immersive collaborative approach to interactive design, advertising strategy and concepts, creative solutions, computer graphics, creative writing, interactive layout and design, information architecture, basic websites, and integrated campaigns.

Certificate, Web Development, North Hennepin Community College

Coursework included HTML, CSS, SQL, Javascript, Flash, and ASP.net.

Associate of Arts (AA) Degree, Commercial Art, Ridgewater College

  • Art Scholarship recipient.

  • Student Senate Representative.

  • Managed college recruitment database and coordinated mailings.

  • Assisted students through recorded book narration, test taking, and campus navigation as part of the DEEDS (Designing Educational Experiences for Disabled Students) program.

  • Served on college newspaper staff as advertising editor, graphic designer, sales representative, and photographer. 

  • Returned for a solo exhibition of paintings and drawings.

Technical College Diploma, Technical Art and Illustration, Ridgewater College

Coursework included layout and design, computer-aided drafting, isometric technical drawing, animation, and photography.

halvorsonbrenda@gmail.com

linkedin.com/in/brendahalvorson

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