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Protolabs
The corporate and service sites progressed from separate entities to multi-service offerings under the single brand, Protolabs (a.k.a. Proto Labs).
Evolution
Navigation Testing
Wireframe Prototyping (Axure)
2016
Illustration
Milestones
2011: align the design, information architecture and page templates for individual service sites
2014: merge the corporate and service sites into one multi-language site
2016:
global marketing website: information architecture design and usability testing, template prototyping, interface design mentorship, and collaborative content strategy evaluation in preparation for structured content modeling
global ecommerce website: feature integration design, usability testing and Agile development coordination for overmolded part uploads, material selection, and improved customer shipping address management
Contributions
2011:
aligned styles and architecture between multiple sites
paired service and corporate logos to improve introduce the umbrella corporate brand
generated initial font-end HTML and CSS for hand-off to developers
2014:
reduced translation complexity and customer confusion by merging three marketing sites
phased out service logos in favor of user-friendly description
transitioned from waterfall to Agile implementation for interface solutions
leveraged generative user research to create user personas to guide content and interface configuration
incremental improvements to corporate brand identity, service clarity, and user experience across global ecommerce and marketing websites as capabilities expanded
supported launch, core maintenance, and on-going service and Agile feature additions thru:
multiple usability studies
translation of research findings into wireframes and prototypes
language selection and localization research
user flow analysis and improvement
information architecture design and testing
prototyping
interaction design
illustration
development coordination
translated and evolved requirements thru user flow diagrams, wireframes, copy decks, hi-fi prototypes, an online style guide, and discussion
successfully introduced vetted feature additions and process improvements
usability studies
prepared prototypes and testing questions
synthesized and prioritized research findings into prioritized actionable improvements
onboarded visual designers who took over print design, print production, and management of international asset requests, allowing me more focus on interactive work
onboarded a user experience specialist, permitting an increase in research and planning as well as collaborative usability testing
2016: partnered with the fabulous Eileen Webb of Webmeadow and key contributors to ensure content strategy alignment within the growing marketing team
supported structured content thru information architecture, wireframes, visual design, and content management
Outcomes
successfully onboarded new services gained through both independent growth and company acquisitions
eased customers into steady capability growth with clarity
improved site governance and guidelines resulted in consistency across e-commerce and global marketing experiences
process improvements advanced team cohesion and implementation speeds for a 1:30 designer-to-developer ratio
improved corporate brand identity and user experience across global ecommerce and marketing websites to support up to 30% revenue and annual growth year-over-year
elevated the value of user research to support top business initiatives
improved translation efficiency thru content strategy improvements
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